SEDONA, AZ (August 28, 2025) – Sedona residents Wade and Pam Winningham are helping refresh Red Rock Country’s aging trail signage with support from Wade’s employer, POWER Home Remodeling. The couple helped secure a $14,000 grant through the company’s POWER for Good Initiative, a 100% employee-directed giving program. The money funded replacements for several large, deteriorated interpretive signs, new trailhead kiosks and dozens of updated informational signs across the trail system. Three custom interpretive signs have already been installed: “Shaped by the Sea” at Bell Rock, “Not Just Dirt” at Courthouse Butte and “Stories in Stone” at Jim Thompson Trail. Another, “The View is Wild,” is being developed for the Airport Vortex. The grant also purchased material for 10 new metal kiosks to replace rotting wooden structures at trailheads. The U.S. Forest Service fabricated the kiosks, which will be installed during the upcoming trail maintenance season. In addition, 96 replacement signs—some updating faded or damaged originals, others replacing laminated paper postings—were purchased. About 25 have been installed so far. Five new custom trail maps were also funded, covering Loy Canyon, Bell Trail east of Interstate 17, and three other routes. The new maps replace damaged or outdated ones, including at least one that had been a hand-drawn paper copy.
Wade and Pam Winningham admire the new trail signage at Courthouse trailhead that was made possible through a $14,000 grant from POWER for Good Initiative, the charitable arm of Wade’s employer.

Wade and Pam Winningham admire the new trail signage at Courthouse trailhead that was made possible through a $14,000 grant from POWER for Good Initiative, the charitable arm of Wade’s employer.

“Loving the trail system as much as we do, the Trail Fund was instantly in mind when POWER launched this program,” Wade Winningham said. “This year was the second round of funds we submitted, and I plan to keep on doing so as long as Power for Good continues to approve the applications.”

The Winninghams contribute more than grant writing. Both volunteer with Sedona Friends of the Forest, specializing in graffiti removal. Pam Winningham, a professional graphic artist, recently created promotional materials for the Sedona Red Rock Trail Fund’s (SRRTF) *Toast the Trails Week* fundraiser, set for Oct. 11–18.

Maintaining Sedona’s 400-plus miles of non-motorized trails costs nearly $1 million annually. Federal dollars cover only about 8% of that budget, leaving the remainder to be raised through donations, business sponsors and grants.

“Maintaining our trails is more than moving rocks and pruning plants—it is maintaining signage, removing graffiti and a host of other things that are not apparent,” SRRTF President Dick Williams said. “We are grateful that The Winninghams see beyond the obvious and jump in to help tackle those needs.”

The couple, who married in Sedona in 2014 and became full-time residents in 2022, said their goal is simple: to protect the trails they love so others can enjoy them.

More information about SRRTF is available at redrocktrailfund.org.

 

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Sedona Red Rock Trail Fund is a 501(c)3 Non-Profit Organization and an Official Partner of the US Forest Service Red Rock Ranger District.

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